The most effective ways to promote your mobile app

By John Cleary

The most effective ways to promote your mobile app

Some think the hard part about creating a mobile application is finding a worthwhile idea, developing it into something real, and making sure it works seamlessly. But those who have been through the process know the hard work extends far beyond this. 

Once you have your app, you need to distribute it successfully. You need people to know about it without advertising costs eating into your profits. Sometimes this is easier said than done, however, there are several options to consider if you want your app to reach more a wider market.

Find your niche

During the creation of your app, you should have considered the target audience. Through user stories and personas you can pinpoint your desired clientele. It is one of the first things you should do so you understand the direction you are heading in when developing your app.

Part of the process is to create an app that your intended audience wants to use and share. Word of mouth costs nothing and while it may not match the reach of a large-scale marketing campaign, it will help establish a core, niche audience early on. Consider what role your app will play into the daily lives of your audience? The deeper you can penetrate into their goings-on, the greater the hold you will have on your user base. Ultimately, this will lead to more recommendations from them.

Content marketing and SEO

Content marketing is one of the most cost-effective choices for promotion. It generates three times more leads per pound spent. But even if you are not in a position to shell out on marketing, it is still an excellent choice due to the fact:

  • You can DIY – Professional content marketing services are the most effective way to reach more people, however, for those just starting up, it is possible to go DIY. Without the correct training in writing, marketing, and SEO, you will probably bring in a fraction of the leads a professional would, but for some, this is better than nothing. If you can stretch for professional services, it is an extremely cost-effective marketing strategy.
  • It is free – Advertise on platforms like social media is free if you manage your own pages. We aren’t talking about PPC advertisement, more using the tools you have to create an outward persona that attracts attention and bring in more leads. 

User retention

Soon after you have distributed your app, it is time to focus on user retention which will help you with reach and acquisition. If you build a small community of loyal users who can provide feedback on your app, the biggest challenge is behind you. If you seek direct interaction with users, you will learn more about how you can improve your app, become trustworthy, and make customers happy. There is no better form of marketing than word of mouth.

Spreading news out about your app might not be easy, but we hope these tips help you come up with a cost-effective strategy to help your business reach more consumers. 

If you are looking to develop your own bespoke app or need advice on how to use bespoke apps to enhance your business, get in touch with Createk today on 0330 995 0685. We help bring your digital dreams to life.

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